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The Understated Brilliance of Being Boring: Why Founders Should Aim to Be Tim Cook, Not Steve Jobs

·Apr 30, 2026 12:23 PM·

Founders all think they want to be Steve Jobs when our customers really would prefer us to be Tim Cook. Some fresh words from me which you are invited to read and have feelings about https://deltastring.com/2026/04/30/understated-brilliance-of-being-boring/