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Do Generic Company Replies to Customer Reviews Annoy You Too?

·Mar 19, 2026 09:20 PM·

Does this annoy anyone else? Companies doing the most generic replies to customer reviews? https://www.helpscout.com/blog/stop-wasting-good-reviews/ Or is it just me getting fired up for no reason

9 comments

· Sorted by Oldest

Ines
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Nope, not for reason. It violates a number of communication mechanisms. It rubs the wrong way because humans are very good at determining genuine from ingenuity.
mrpatto
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why even bother, just give them a thumbs up emoji
Ines
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The very first example in that article, I can pick that apart with Science ™️
mrpatto
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On the plus side, I do like the reading glasses
🤓1
Nicholas Chlumecky
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If I had to guess, it's a decision made by executives who want staff to engage with customers but don't want to meaningfully invest in making that happen. It's a weird half-commit that, as you guys said, just shows that the company doesn’t care.
💯1
Erica
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it drives me nuts!
Sarah Betts
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This is why investors think humans can be replaced with bots. Sure, if you force people to act like bots, it's probably cheaper to just let bots do the work. But the wasted human connection is rather tragic
👍1
3
ian
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I agree fully but also: its genuinely kinda hard to be consistently interesting on replies on 5 star reviews like a 4 star review? a 2 star review? I can make that reply more interesting than anything else on the landing page
mrpatto
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I agree - but you don't have to reply every time either. If you've got nothing to add, why bother