Cigna announced in February that it would tie high-level executive compensation to net promoter scores as part of a larger strategy to improve customer experience. The measurement will affect the C-suite as well as bonuses for thousands of other executives.Curious to know if this was pitched as a life saving treatment too soon?
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Jokes aside, I do kind of like this. If it was just a customer team I'd call BS, but making execs directly responsible for customer experience is a win
yes, and i think it would make them actually use the metric the right way - setting the correct parameters vs just using the same “would you recommend us to a friend” question that does not work for every product/service/platform
like, i don’t think nps is bad, i think companies just consistently use it wrong, so it becomes a bad metric
There are a lot of metrics like that. Moving it up the chain to people who (presumably) have the experience to know a good survey from a bad one AND the authority to do something with the results is smart
General idea is interesting. Personally would not recommend any insurance company to any friend so interested to see what question(s) they ask
Ha, that was my main concern. The whole business model is whack, but if they can at least pretend to be nice while they steal from us, that's cool.
I think this is not the bright idea they think it is. NPS is such a flawed vanity metric that can’t be that meaningful for a company like Cigna. I see this as a way for executives to continue to flaunt vanity metrics that are easily manipulated to continue to deny coverage (look they love it!) and rake in huge bonuses.
I agree with this section: ““It’s usually well intentioned, but it’s just a horrible idea because your team starts caring more about their score,” Reichheld said. “That drives their bonuses or their continued employability, and so you get begging and pleading for scores.” The effect becomes more pronounced as it reaches frontline employees. No one wants to get their Uber driver fired just because they were a little late, which means they’ll give a top score even if their ride wasn’t actually perfect, according to Reichheld. “You would think that’s a promoter at five stars, but it’s not,” Reichheld said. “It just means no fireable offense, and when you get that kind of grade inflation you weaken real feedback. It’s just a big waste of activity if it only captures the criminals and the real underperformers.””
